The Birds waged war with the Beasts,
and each party were by turns the conquerors.
A Bat, fearing the uncertain issues of the fight,
always betook himself to that side
which was the strongest.
When peace was proclaimed,
his deceitful conduct was apparent
to both the combatants;
he was driven forth from the light of day,
and henceforth concealed himself
in dark hiding-places,
flying always alone and at night.
Those who practice deceit must expect to be shunned.
The media is no longer simply the fourth estate,
without which the other three branches of government
could not operate honestly and effectively.
Because of technology and the consolidation of news organizations
— similar to the consolidation of airline and automobile alliances–
the media is becoming a world power in its own right.
The power of the media is wilful and dangerous
because it dramatically affects Western policy
while bearing no responsibility for the outcome.
Robert D. Kaplan